Even if your emails are technically delivered, that doesn’t mean they are seen. If an email lands in the spam folderinstead of the primary inbox, it is unlikely to be opened or read - significantly reducing your engagement rates and ROI.
Inbox placement is influenced by several factors, including domain & mailbox reputation, authentication settings (SPF, DKIM, DMARC), email content, and sending behavior. Poor inbox placement can damage your domain reputation, lead to higher spam complaints, and ultimately hurt future deliverability.
By regularly testing your inbox placement, you can detect deliverability issues early, adjust your email strategy, and ensure that more of your emails reach the intended recipient’s inbox.