Inbox Placement Test

Test inbox placement rate of your mailbox and see how many of your cold emails land in the spam folder.
Inbox Placement Test by

What Is The Inbox Placement Rate?

The Inbox Placement Rate is a critical metric that measures the percentage of emails that successfully land in the primary rather than the spam folder or getting lost entirely. Unlike basic email delivery rates, which only confirm whether an email was sent, the inbox placement rate tells you where your emails actually end up - whether they reach the recipient’s inbox, get flagged as spam, or go missing.

By understanding your Inbox Placement Rate, you can optimize your email strategy, detect deliverability issues early, and take action to improve your chances of reaching your audience effectively. Whether you’re running cold email campaigns, newsletters, or transactional emails, knowing where your messages land is essential for maximizing engagement and conversions.

Improve Email Deliverability

Even if your emails are technically “delivered,” they might still be landing in spam - where they are ignored or deleted. The Inbox Placement Test helps you pinpoint deliverability issues by testing your emails across multiple email service providers (ESPs), showing exactly where your messages land.

By analyzing inbox placement, you can fine-tune your email content, authentication settings (SPF, DKIM, DMARC), sending frequency, and domain reputation to improve inbox placement rates. Identifying and fixing issues early ensures that more of your emails reach the primary inbox, increase engagement, and drive better results.

Protect Your Sender Reputation

Your sender reputation plays a crucial role in determining whether your emails make it to the inbox or get flagged as spam. Internet service providers (ISPs) monitor factors such as bounce rates, spam complaints, authentication settings, and overall engagement to decide whether your emails are trustworthy.

The Inbox Placement Test helps you protect and improve your domain and mailbox reputation by identifying patterns that may be harming your deliverability. By proactively testing and adjusting your sending strategy, you can reduce spam complaints, prevent blacklisting, and maintain strong domain credibility. A high Inbox Placement Rate means a better reputation - ensuring that your emails consistently land where they belong.

Frequently Asked Questions

If you don't find an answer to your question below, contact us via chat!

What Is the Inbox Placement Test?

How Does the Inbox Placement Test Work?

Is the Inbox Placement Test Tool Free to Use?

Why Is Inbox Placement Important for Email Deliverability?

What Is the Difference Between Email Delivery Rate and Inbox Placement Rate?

What Does the Placement Results Score Mean?

What Do “Inbox,” “Spam,” and “Missing” Results Mean?

How Is the Inbox Placement Test Different in Warmforge vs. the Free Version?

How Can I Improve My Inbox Placement Rate?